• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

Marketing Content Examples For B2B Businesses

The best marketing content is emotionally charged. It provides new concepts and ideas to help solve problems.

If it's a compelling video or a thorough white paper, the most effective marketing content offers value to the audience and meets its branding goals. Learn from these eight branded uk content marketing agency examples that get it right:.

Blog Posts

Blog posts are a well-known type of content for marketing that companies utilize to share their insights stories, thoughts and ideas on their website. They can address any topic or issue and are typically educational in the sense that they are educational in. They can include polls, audio, video, or images to make the digital content marketing agency more engaging. This improves the on-page SEO (search engine optimization).

Writing blog posts of high-quality starts with conducting market research to uncover and confirm a few essential facts about your readers. Once you have a clear understanding of your audience, you can begin brainstorming and writing.

Some common kinds of blog posts include listsicles, how-to posts, infographics and curated collections. These types of blog posts ensure that your website is brimming with variety and provides the value your audience expects.

A blog post on how-to like this one can teach your audience new skills and help them solve an issue. This makes it an essential piece of content for marketing that keeps your audience interested. A curated list is a type of blog post that utilizes numerous real-world scenarios to prove a particular aspect. This type of blog post could also be used as a marketing tool to boost brand awareness and credibility.

Case Studies

Case studies may not be as thrilling as a viral post, but they are still one of the most powerful marketing tools you can design. They are excellent for showcasing your expertise and building trust with potential customers. A great case study is about helping your audience solve a problem by showing them how your company's product or service helped another customer with a similar issue.

You can utilize various formats of content to make your case studies more interesting, including videos and infographics. Be careful not to turn them into advertisements, as this could undermine the credibility of your brand. Instead, you should focus on creating a useful resource that will encourage and inspire your readers.

You can also use case study to showcase testimonials from clients and user-generated content. This builds trust and makes your site more credible. UGC is especially efficient when it's supported by data.

White Papers

White papers unlike feature articles and blogs, are usually longer and provide more information and research. B2B companies utilize white papers to demonstrate the power of their thinking or to offer unique perspectives to help readers make purchasing decisions, learn more in the field, or to solve business problems.

They are an excellent tool for building trust among casual readers, and positioning companies as experts in their area of expertise. They also help move potential customers through the sales funnel.

White papers come in a variety of types however they are most effective when tailored to specific audiences. Everything from the tone to distribution strategy content marketing must be tailored to your ideal reader.

White papers often contain research findings, but it's easy for them to be a bit too much in the realm of theories without offering readers practical applications. To avoid this, backgrounders and problem-solution white papers must include some form of success story to keep readers engaged. In addition, interactive designs are increasingly popular in white papers. They allow readers to filter tables and charts to focus on only the information they need. This makes it easier for the reader to absorb and move through the sales channel.

Videos

Videos are an effective method of communicating with your audience. They're an excellent way to promote your company in a lively and engaging manner. They are excellent for capturing the attention of your audience and presenting complex concepts.

Some of the most common video types are instructional videos, demonstrations and tutorials. These videos are created to help your customers learn about your products and services while also increasing customer loyalty.

These videos can be used to highlight the expertise of your company and can be used for an article for your blog or in an effective sales pitch. These videos can be a great tool to engage with your customers. Especially if they are relevant and connect to current events or cultural movements.

You can leverage testimonials to build trust in your brand and encourage new prospects. You can ask existing clients to make a video of their experience using your product or organize an AMA session on Reddit. You can make screen-sharing videos as well as how-to videos that are titled in accordance with specific pain points. If you are using an ecommerce solution that assists small to mid-sized companies manage their online stores, title your video "How to Create Shopify Store". This will assist you in ranking it in search engines.

Testimonials

Testimonials are another form of social proof that makes people trust the credibility of a brand. These can be used in text or video format, and are a great way to boost sales and build up the image of a company online.

Testimonial content is effective because it focuses attention on the requirements of the customer and how a company's products or services helped them solve their problems. It also provides credibility to the company because it shows that other customers have also utilized the product.

If you decide to use testimonials make sure that they include the name, business name, and the title of the person who wrote them. This will boost their credibility. Make the testimonials as personal as you can by adding an image of the person who wrote them. This will help create a connection between the client and the brand.

You can include testimonials on other pages on your website. Some businesses have a separate page dedicated to testimonials, but you can also add them to other pages. If a testimonial mentions the product in question, for example, you can display it on the page for the product or checkout page. This will prevent the testimonials section from getting less frequented than other pages, while still giving the same social evidence.

Interactive Landing Pages

Interactive elements on landing pages boost the level of engagement of visitors. This type of content can help you achieve the goal of converting visitors into leads. Rather than being a static page that has the standard sign-up form, and other marketing content, interactive pages can offer a unique experience to your visitors.

In this interactive landing page for Mooala dairy-free milk, the brand employs an approach that is playful to convey its product's benefits while keeping the customer entertained. The landing page also features an easy form with several options for signing up, shortening the conversion path even further.

This interactive landing page created by TransferWise is another example. The first screen uses real-life examples and social evidence to convince potential clients that the service is worth it. The second screen lets customers to fill out a simple form to learn more about the way the product works.

For B2B marketers who sell high-end products landing pages are an opportunity to build a list of leads. You can offer a free eBook, webinar, or a free trial, or any other content that will entice your customers into signing up in exchange for their contact details.

Headache Trackers

Content should inform the consumer about headache triggers, and the best way to treat them, in the initial phase of consideration. Examples include infographics that share data on the top causes of headaches or white papers that share proprietary research on the science behind headache treatments. White papers often require users to supply their email address to gain access. This helps to build trust and authority for the brand with prospective customers. Headache trackers, applications that help users track things like their intake of food and stress levels, can also be useful content for the consideration phase, Minen says. But, users should be cautious when drawing conclusions based on the information from the tracking, she says. It could not be the true representation of their triggers for headaches.